Since decades the TID Informatik GmbH is partner of well-known companies, such as Porsche, Kärcher, Bosch, Siemens or MAN, just to name a few. They all use CATALOGcreator® of TID, Europe’s leading standard software for electronic spare parts catalogs and service information systems.
In 2013, the existing branding could not keep up with the international success of CATALOGcreator® and had to be redefined completely. H&H developed in close cooperation with TID two new brands in a uniform look and a comprehensive corporate design, which included, in addition to the typical standard elements, such as business stationery, giveaways, etc., also the booth design and the responsive web design for the newly developed website. At the same time, the first image campaign and a key visual concept for the annual cDay originated.